Claro Brasil
Led the initial study for the unified app, taking responsibility for the login and financial journey during the unification process, impacting 21 million customers.
2024
Claro Brasil
As a Product Designer, I led the entire process of research, co-creation, prototyping, and validation through to the final delivery with detailed documentation for the development team. The solution resulted in a 29% increase in lead acquisition via the app, exceeding the initial target.
2020
Facily
Led the initiative to redesign critical flows in the seller platform in response to low usability (SUS 58%), high support demand, and low product registration rates.
2021 - 2022